Starting Up – Self-Employment and Entrepreneurship

Faculty

Faculty of Engineering and Computer Science

Version

Version 1 of 03.07.2025.

Module identifier

11B1318

Module level

Bachelor

Language of instruction

German, English

ECTS credit points and grading

5.0

Module frequency

only summer term

Duration

1 semester

 

 

Brief description

Starting a business requires a diverse set of skill from different disciplines. Successful start-ups are often the result of efficient and inspirational cooperation between actors from different fields and expertises. In order to achieve this efficiency interdisciplinary teams require a common ground on terminology, methods and objectives of their entrepreneurial activity. This project-driven module seeks to provide students from across the disciplines with the requires prerequisites and fundamentals of starting an own business as well as to incubate interdisciplinary teams.

Teaching and learning outcomes

? Theoretical basics of economic, legal and planning prerequisites of entrepreneurial activity ? Reading, understanding and creating business plans for entrepreneurial start-ups ? Basics of cross-disciplinary communication for entrepreneurial start-ups

Overall workload

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

Teaching and learning methods
Lecturer based learning
Workload hoursType of teachingMedia implementationConcretization
15SeminarPresence or online-
15PracticePresence or online-
30Laboratory activityPresence or online-
Lecturer independent learning
Workload hoursType of teachingMedia implementationConcretization
30Preparation/follow-up for course work-
40Creation of examinations-
20Reception of other media or sources-
Graded examination
  • Project Report, medial
Ungraded exam
  • Field work / Experimental work
Remark on the assessment methods

The ungraded examination performance in the module is understood as the basis of the graded examination performance. The result is described in the project report and presented in a presentation. 

Exam duration and scope

Graded examination performance

  • Project report (medial): approx. 15 pages, illustrative, photographic, filmic representations

Ungraded examination performance

  • Experimental work: approx. 3-month design work from the context of the course.

Recommended prior knowledge

Basic knowledge about development methods of the individual discipline

Knowledge Broadening

Students can identify, name and discuss problem areas and potentials of business ideas. Within interdisciplinary collaborations, they can identify and address competences and deficits of all shareholders and participants.

Knowledge deepening

Students are able to use their acquired knowledge about risk and potential analysis in the iterative process of creating business models. Within interdisciplinary collaborations they're able to plan and employ their skills efficiently and goal-oriented.

Knowledge Understanding

Students can evaluate and anticipate potentials and risks of entrepreneurial activity and are able to apply methods for further developing a business model following a first positive assessment.

Application and Transfer

The students are able to outline and develop a business model using either the Business Model Canvas and/or the Blue Ocean Strategy methodology.

Academic Innovation

Students create innovative business models by using their didactic and methodological repertoire in a way that is target group oriented and appropriate to the use case.

Communication and Cooperation

Students are able to communicate their anticipated business models in writing (e.g. in the context of an application for funding) as well as rhetorically. Within interdisciplinary setups they're able to identify communicative problems that derives from working across the disciplines and are apply different strategies for resolving these.

Academic Self-Conception / Professionalism

The students are able to meet the social responsibility as well as the responsibility for themselves as entrepreneurs through constant evaluation of their individual actions.

Literature

Alexander Osterwalder, Business Model Generation, Campus Verlag, 2011 Eric Ries: Lean Startup: Schnell, risikolos und erfolgreich Unternehmen gründen, Redline Verlag, 2012 Patrick St?hler: Das Richtige gründen. Werkzeugkasten für Unternehmer, Murmann Verlag, 2017 W. Chan Kim: Der Blaue Ozean als Strategie, Carl Hanser Verlag, 2005

Applicability in study programs

  • Agricultural Technologies
    • Agricultural Technologies B.Sc. (01.09.2025)

  • Media & Interaction Design
    • Media & Interaction Design B.A. (01.09.2024)

    Person responsible for the module
    • Nehls, Johannes
    Teachers
    • Hoffmann, Reinhard
    • Siebert, Tim