Marketing Mix
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 5.0 of 04/25/2015
- Code of Module
22B0246
- Modulename (german)
Marketing-Mix (dual)
- Study Programmes
Betriebswirtschaft (dual) - WiSo (B.A.)
- Level of Module
3
- Responsible of the Module
Franke, Jürgen
- Lecturer(s)
- Eggers, Sabine
- Franke, Jürgen
- Griese, Kai Michael
- Roll, Oliver
- Credits
5
- Concept of Study and Teaching
Workload Dozentengebunden Std. Workload Lehrtyp 36 Vorlesungen Workload Dozentenungebunden Std. Workload Lehrtyp 34 Veranstaltungsvor-/-nachbereitung 30 Prüfungsvorbereitung 10 Literaturstudium 15 Lernort Betrieb
- Recommended Reading
Becker, J. (2009): Marketing-Konzeption, 9. Auflage, MünchenKotler, P. / Lane Keller, P / Bliemel, F. (2007): Marketing-Management: Strategien für wertschaffendes Handeln, München Winkelmann, P.: Marketing und Vertrieb, 6. Auflage, München 2008
- Graded Exam
- Viva Voce
- Homework / Assignment
- Two-Hour Written Examination
- Oral Presentation / Seminar Paper
- Project Report
- Examination Requirements
- Duration
1 Term
- Module Frequency
Only Winter Term
- Language of Instruction
German