eBusiness
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 2 of 31.01.2025.
- Module identifier
22B0343
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only winter term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 20 Lecture Presence - 40 Seminar Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 20 Preparation/follow-up for course work - 40 Other - 20 Study of literature - 10 seminar paper -
- Graded examination
- Homework / Assignment or
- Written examination or
- Portfolio exam
- Literature
Chaffey, Dave; Arturi, Tanya; Edmundson-Bird, David: Digital Business and E-commerce Management. Pearson Education, London, in aktueller Auflage
Gl??, R.; Leukert, B.: Handel 4.0, Die Digitalisierung des Handels – Strategien, Technologien, Transformation, Springer-Verlag, Berlin, Heidelberg, in aktueller Auflage
Heinemann, G.: Der neue Online-Handel, Gescha?ftsmodell und Kanalexzellenz im Digital Commerce, Springer-Verlag, Wiesbaden, in aktueller Auflage
Jelassi, T. and Enders, A. Strategies for E-business: Creating Value through Electronic and Mobile Commerce. Pearson Education, Edinburgh, in aktueller Auflage
Kollmann, Tobias: E-Business - Grundlagen elektronischer Gesch?ftsprozesse in der Digitalen Wirtschaft. SpringerGabler, Wiesbaden, in aktueller Auflage.
Laudon, Kenneth, C.; Guercio Traver, Carol: E-commerce: business. technology. society. Pearson Education, Global Edition, in aktueller Auflage
Meier, Andreas; Stormer, Henrik: eBusiness & eCommerce – Management der digitalen Wertsch?pfungskette. in aktueller Auflage, SpringerGabler, Wiesbaden, in aktueller Auflage
Schmidt, Andreas: Wissenszentriertes Kundenbeziehungsmanagement – Wie Customer Artificial Intelligence Ihr Unternehmen smart macht. Kohlhammer Verlag, in aktueller Auflage
The European eBusiness w@tch www.ebusiness-watch.org/
Bundesverband digitale Wirtschaft (BVDW), www.bvdw.org/
Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), www.bevh.org
Handelsverband Deutschland (HDE): Handel digital - Online Monitor. www.einzelhandel.de/online-monitor
- Applicability in study programs
- Business Information Systems - WiSo
- Business Information Systems B.Sc. (01.09.2024) WiSo
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Schmidt, Andreas
- Teachers
- Schmidt, Andreas