Cultural Management

22B0747

Bachelor

English

5.0

winter- and summerterm

1 semester

A major challenge of doing business internationally is to adapt effectively to different cultures. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values. Even though a great deal of respective research has been conducted in recent years it must be remembered that stereotypes and overgeneralizations should be avoided as there are always individual differences and even subcultures within every country. But there are not only national cultures to be considered. Cultures develop at organizational levels as well and therefore elements and the impact of such cultures have to be understood as well.

1. The meanings and dimensions of culture 2. Relationship of Culture and Identity 3. Comparative management cultures 4. Examination of cultural differences between countries and regions 5. The effects of culture on corporate strategy and management, managing the cultural differences. 6. The impact of multinational corporations (MNCs) upon business and host economies. 7. The conceptual analysis of organisation behaviour theories underpinning the strategic change process - Main schools of thought on strategic changes. 8. Review of the role of HRM within the context of the strategy, structure and culture of the organisation 9. Implications of change and innovation on the decision-making process within the operations management systems and managing supply and demand relationships.

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Written examination or
• Portfolio exam or
• Portfolio exam

The first portfolio examination with a total of 100 points consists of one report (a presentation with a written report) and one written exam of one hour with 50 points each.

The second portfolio exam covers 100 points and consists of an experimental exercise (EA) and a one-hour written examina-
ation (K1). EA and K1 are weighted by 50 points each.

Written examination: in accordance with the valid study regulations.

Presentation of the first portfolio examination: approx. 10 minutes
Written report of the first portfolio examination: approx. 12 pages

Experimental exercise of the second portfolio examination: approx. 10 minutes for the presentation, approx. 5 pages for the written report.

The requirements are specified in the respective lectures.

Management Tools, Management Concepts

Students who successfully complete this module

• can define the term culture and can discuss some of the comparative ways of differentiating cultures.
• can describe the concept of cultural values, and relate some of the international differences, similarities and changes occurring in terms of both work and managerial values.
• can define exactly what is meant by organizational culture and discuss the interaction between national and MNC culture.
• can identify and apply the major models of organizational cultures.
• can understand different sources of growth in different markets.
• can understand different strategic choices to be taken for success.
• can understand the dynamics of different markets.

Students who successfully complete this module

• discuss cross-cultural differences and similarities.
• review cultural differences in selected countries and regions, and note some of the important strategic guidelines for doing business in each.
• reflect upon differences in managerial traditions in different countries.
• be able to identify sources of success in key markets.
• be able to understand the unusual methods of conducting business in major countries and markets.

Students who successfully complete this module

• review examples of verbal communication styles and explain the importance of message interpretation.
• analyze the common downward and upward communication flows used in international communication.
• examine the language, perception, culture, and nonverbal barriers to effective international communications.
• present the steps that can be taken to overcome international communication problems.

Students who successfully complete this module

• identify the major dimensions of culture relevant to work settings, and evaluate their effect on behaviour in an international environment.
• deduction of the value of country cluster analysis and relational orientations in developing effective international management practices.
• examine and interpret the impact of globalisation and national responsiveness on international strategic management.
• develop an overview of the nature and degree of multiculturalism and diversity in today?s MNCs.

Students who complete this module will have developed an analytical diagnostic skill that allows them to use their knowledge gleaned to improve their management and leadership abilities. Specifically these skill include;

• critique of organisational concepts and theories.
• integrate various concepts and theories.
• interpret concepts and theories into management practices.
• anaylse real life management situations and make sense of the processes and systems.
• appy research methods so to derive, explain and justify the what and the why of the case study.

Students who completethis module are able to;

• make recommendations for solutions to problems
• make recommendations to improve management practices within and organisation.
• organise and communicate valid knowledge required in a systematic manner .
• emphasise the improtance of an evidence based management approach in decision-making and actions within an organisation.

Students are able to;

• understand the human dynamics of the organisation.
• examine significant facets of individual behaviour, for themselves and for others in the organisation.
• develop their own ability to apply the principles learned.
• to make acquired knowledge more meaningful and relevant for their own professional life  inside and out of the organisation.
• be more self and other aware and improved in collaborative tasks.
• be better at self and other motivation.
• to have an improved self-awreness of their own emotional intelligence and decision making  capacities.

This module is related to the other modules of the specialisation "Business Language - English."

• International Business and Management, B.A.

• Public Management, B.A.

• International Management, B.A.

• Business Administration and Management, B.A.

• Kaur-Lahrmann, Ravinder

• Kaur-Lahrmann, Ravinder