Marketing Mix
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 05.12.2023.
- Module identifier
22B0843
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
winter and summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 60 Lecture Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 90 Preparation/follow-up for course work -
- Graded examination
- Written examination or
- Oral presentation, with written elaboration or
- Portfolio exam
- Literature
Meffert/Burmann/Kirchgeorg/Eisenbei?: Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele, 13. Auflage, 2018
- Applicability in study programs
- Business Law (Bachelor)
- Business Law, LL.B.
- International Business and Management
- International Business and Management, B.A.
- Business Management in the Health Sector
- Business Management in the Health Sector, B.A.
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Roll, Oliver
- Teachers
- Roll, Oliver