Marketing Research
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 2 of 04.08.2025.
- Module identifier
22B0845
- Module level
Bachelor
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
winter and summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 45 Lecture Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 105 Preparation/follow-up for course work -
- Graded examination
- Portfolio exam or
- Written examination
- Literature
Foscht/Swoboda/Schramm-Klein (2017): K?uferverhalten, 6. Auflage, SpringerGabler, Wiesbaden
Kreis/Wildner/Ku? (2021): Marktforschung, 7. Auflage, SpringerGabler, Wiesbaden
- Applicability in study programs
- Business Law (Bachelor)
- Business Law, LL.B.
- International Business and Management
- International Business and Management, B.A.
- Public Management
- Public Management, B.A.
- Business Management in the Health Sector
- Business Management in the Health Sector, B.A.
- Business Administration and Management
- Business Administration and Management, B.A.
- Person responsible for the module
- Griese, Kai Michael
- Teachers
- Griese, Kai Michael