Applied Event Management

22B1294

Bachelor

English

5.0

winter- and summerterm

1 semester

This module introduces students to all phases and elements associated with the planning, design and execution of events (e. g. strategic planning, financing and budgeting, quality management, marketing and risk planning). This module particularly considers the strong practical and interdisciplinary nature of the event industry. 

• Students gain relevant theoretical and practical knowledge to plan, design and execute events whereby different types of events are covered (e.g., exhibitions and trade shows, meetings and conventions, corporate events or sport and leisure events).
• Next to the lectures (to acquire the theoretical foundations), the students gain valuable practical experiences through the cooperation with partners from the event industry (e. g., event agencies, convention and exhibition centres, small and medium sized businesses, public institutions, etc.), field trips and guest lectures. 

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Portfolio exam or
• Portfolio exam or
• Project Report, written

PFP-1 consists of a one-hour written examination (K1), a presentation (PR) and a written project report (PSC). Students can get 100 points in total: 30 points for the exam, 20 points for the presentation (PR) and 50 points for the project report (PSC). 

PFP-2 consists of a presentation (PR) and a written project report (PSC). For the presentation (PR), students can get a maximum of 30 points, for the written project report a maximum of 70 points.

Written examination: In accordance with the valid study regulations

Project report, written: approx. 15-20 pages

Presentation: approx. 15 minutes

The requirements are specified in the respective lectures.

“Principles of Event Management”/"Grundlagen des Veranstaltungsmanagement"

Students who have successfully completed this module know the different phases of successful event planning and organisation (including for example strategic planning, event design, execution, controlling and evaluation) as well as valuable tools and methods from quality, risk and project management and can apply them professionally.

Students who have successfully completed this module are able to identify different target groups as well as customer wishes and needs and develop creative and tailor-made event concepts.

Students who have successfully completed this module are able to assess and evaluate important framework and environmental conditions, critically scrutinise and evaluate tasks, customer briefings and supplier offers, and – based on that – can plan, organise and implement tailor-made events.

Students who have successfully completed this module can transfer learned theories into practice while continuously considering the environment and current situations and conditions. They are able to identify risks and can act in a solution-oriented manner once problems occur.

Students who have successfully completed this module are able to transfer and apply current research findings in the context of event planning and management to practice in a targeted manner.

Students who have successfully completed this module have gained good communication and presentation skills and are able to present information in a well-structured form in an appealing and target group-oriented manner. They can communicate and cooperate efficiently with project partners and other representatives in order to fulfill a task or solve a problem quickly and responsibly.

Students who have successfully completed this module can justify their own actions with theoretical and methodological knowledge and can critically reflect on their actions in relation to the expectations of the client/cooperation partner.

Together with the module "Veranstaltungsrecht" and the module "Grundlagen des Veranstaltungsmanagements" (or "Principles of Event Management"), the module forms the “Schwerpunkt Veranstaltungsmanagement” in the degree programmes listed below.

• Business Law, LL.B.

• International Business and Management, B.A.

• Public Management, B.A.

• Business Administration and Management, B.A.

• Werner, Kim

• Werner, Kim
• Unknown person