Event Marketing and New Media
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 30.05.2025.
- Module identifier
22C005
- Module level
Bachelor
- Language of instruction
Chinese
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Brief description
Students who successfully complete this module will understand the application of new media in various events and master the basic skills of new media in event processes. Based on the basic theory and knowledge of communication, the module guides students to learn with the latest and cutting-edge cases, and strives to enable students to master the characteristics and rules of the application of new media in activities.
- Teaching and learning outcomes
Basic theory and knowledge, rules and trends in event marketing and new media.
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 35 Lecture Presence - 15 Learning in groups / Coaching of groups Presence - 10 Practice Presence - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 35 Preparation/follow-up for course work - 15 Study of literature - 20 Exam preparation - 20 Reception of other media or sources -
- Graded examination
- Portfolio exam
- Remark on the assessment methods
The portfolio examination consists of:
PFP1: a presentation (30%) and a two-hour exam (70%)
PFP2: a written project report (30%) and a written paper (70%)
PFP3: a written project report (30%) and a seminar paper with oral and written parts (R; 70%)
- Exam duration and scope
Presentation: approx. 15 minutes
Written examination: in accordance with the valid study regulations
Written project report: approx. 15-20 pages
Written paper: approx. 10-15 pages
Seminar paper: approx. 5-10 pages/ approx. 10 -15 minutes
The requirements are specified in the relevant class.
- Recommended prior knowledge
None
- Knowledge Broadening
Students who successfully complete this module have gained an overview of new media applications in China and their potential use in different business situations
- Knowledge deepening
Students who successfully complete this module know how to apply new media applications in the marketing of different event forms.
- Knowledge Understanding
Students who successfully complete this module can provide advice to colleagues, customers and other stakeholders in relation to the appropriate new media applications for different situations.
- Application and Transfer
Students are able to collect and interpret the basic communication knowledge, develop the communication solutions and implement respective solutions according to the latest event market academic findings, implement application-oriented projects and contribute to finding the media solutions for complex tasks.
- Academic Innovation
Students are able to understand and master communication and media concepts, derive and define research questions and explain and justify the operationalisation of research. Students can apply qualitative and quantitative research methods and explain research results.
- Communication and Cooperation
Students who successfully complete this module have a professional approach to new meda, are familiar with different tools and methods for various communicative situations and have very good presentation and cooperation skills.
- Academic Self-Conception / Professionalism
Students are able to apply different media types to develop their own professional self-image, justify their own professional actions theoretically and methodically, and assess their own media skills and professional ability, critically reflecting their professional actions.
- Literature
Siapera, Eugenia (2017). Understanding New Media,SAGE publication
Deng, Nuoyi (2016). New media and culture art industry, Fudan University
Marshall/Mcluhan (2012). Understanding new Media Exteding, Fudan University
Lin, Gang (2014). Introduction to New Media,Chinese Communication University
Shu, Yongping (2015). New Media Advertising, Shanghai Jiaotong University
- Applicability in study programs
- International Event Management Shanghai, B.A. (IEMS)
- International Event Management Shanghai (IEMS), B.A.
- Person responsible for the module
- Werner, Kim
- Teachers
- Werner, Kim
- Further lecturer(s)
Di Dan