Digital Marketing
- Faculty
Faculty of Business Management and Social Sciences
- Version
Version 1 of 22.07.2024.
- Module identifier
22M1089
- Module level
Master
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only winterterm
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Hours of workload Type of teaching Media implementation Concretization 45 Lecture Presence - Lecturer independent learning Hours of workload Type of teaching Media implementation Concretization 30 Preparation/follow-up for course work - 42 Study of literature - 33 Other -
- Graded examination
- Written examination or
- Oral presentation, with written elaboration or
- Portfolio exam
- Literature
- Kreutzer, Ralf T.: Online Marketing
- Kreutzer, Ralf T.: Social-Media-Marketing kompakt: Ausgestalten, Plattformen finden, messen, organisatorisch verankern
- Schwarz-Musch, Alexander / Tauchhammer, Alexander / Guetz, Bernhard: Quick Guide Digital Marketing Roadmap: Analyse, Konzeptentwicklung und Erfolgsmessung Ihres Digitalen Marketings
- Detscher, Stefan: Digitales Management und Marketing: So nutzen Unternehmen die Marktchancen der Digitalisierung
Jeweils in aktueller Auflage
- Applicability in study programs
- Business Management
- Business Management, M.A.
- Person responsible for the module
- Roll, Oliver
- Teachers
- Roll, Oliver