Applied Business Research

22M1112

Master

English

5.0

only winterterm

1 semester

This module aims at increasing the ability of students to select and use appropriate quantitative and qualitative research approaches, as well as to critically evaluate the outcomes in the context of real-world business case studies.

1. Background
1.1. Theory of science 
1.2. The research process
1.3 Quantitative and qualitative approaches to research 
1.4. Observational and experimental research

2. Study planning
2.1. Developing research questions
2.2. Reviewing the literature

3. Data collection
3.1. Research designs 
3.2. Survey and questionnaire development
3.3. Quality criteria 
3.4. Sampling and access to the field

4. Qualitatitve data analysis
4.1. Content analysis after Mayring 
4.2. Grounded theory

5. Quantitative data analysis
5.1. Data analysis and visualization
5.2. Statistical hypothesis testing
5.3. Machine learning
5.4. Application using software

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Homework / Assignment or
• Portfolio exam or
• Portfolio exam

The portfolio-1 exam has a total of 100 points and consists of a homework (50 points) and a one-hour written exam (50 points).

The portfolio-2 exam has a total of 100 points and consists of a homework (50 points) and a report (50 points).

Homework: approx. 10 to 15 pages

Written examination: in accordance with the valid study regulations

Report: Presentation: approx. 20-30 minutes with a written report of approx. 5-10 pages.

The requirements are specified in the relevant class.

Statistics

The students distinguish the major approaches to empirical research and differentiate phases of research process. 

The students can describe central principles of empirical research, and differentiate terminology and conventions according to different major approaches.

The students are able to critically reflect issues around selection and application of empirical research methods. They can critically examine and justify results in the context of their research questions.

Students are able to select and apply appropriate empirical research methods to real-world business case studies.

Students will be able to initiate a data-driven research process. They are able to justify their decisions by means of empirical research methods and comprehensive analysis.

Students are able to manage their goals and roles within the group, communicate their results and critically acclaim results reported by others.

Students are able to asses the outcomes of the applied business research from various perspectives.

This module prepares students for applied business research in any subject area.

• International Business and Management, M.A. (01.09.2024)

• Markovic-Bredthauer, Danijela

• Markovic-Bredthauer, Danijela