Fundraising

22M1119

Master

English

5.0

only winterterm

1 semester

The nonprofit-sector is financed by a mixture of its own revenues, public money, and external private funding. The “Fundraising” module focuses on the strategic raising of external private funds.

1. Specifics of fundraising in the nonprofit-sector as opposed to public relations and marketing
2. Specifics of “products” in the nonprofit-sector
3. From situation analysis to mission and corporate identity
4. Image analysis and how to influence the image of an NPO
5. Storytelling in fundraising
6. Forms of fundraising
7. Forms of financing for NPOs
8. Increasing competition in the fundraising market
9. Distinction between donations and sponsoring, the fiscal framework
10. The fundraising process
11. Fundraising tools
12. Fundraising database
13. Success factors in fundraising
14. Online fundraising

The total workload for the module is 150 hours (see also "ECTS credit points and grading").

• Homework / Assignment or
• Written examination or
• Oral presentation, with written elaboration

Written assignment: between 5 and 20 pages 

Written examination: see applicable study regulations

Report: between 20 and 40 minutes with a written paper of between 5 and 15 pages 

The requirements are specified in the relevant class.

Basic knowledge gained from the “Marketing” module in the second semester of the degree program.

Students who have successfully completed this module have acquired a thorough knowledge of the strategic fundraising process in the nonprofit-sector. Working with case studies, they have learned to develop strategic fundraising concepts and to implement specific fundraising activities. They have the ability to analyze and solve complex fundraising decision problems based on scientific sources.

Students who have successfully completed this module have a knowledge and understanding of the subject area of fundraising, and are aware of the challenges and opportunities the subject presents for theory and practice.

Students who have successfully completed this module are proficient in using various tools and models for raising funds and for attracting and retaining donors.

Students who have successfully completed this module apply all the fundraising tools they have learned to cases and circumstances, demonstrating originality and creativity in the process.

Students who have successfully completed this module are able to analyze different fundraising campaigns; they recognize potential conflicts from the relevant visual and written language. Students have gained an understanding of how to communicate with all types of donor groups.

Students assess their skills to determine whether this area could be where their future career lies. They also develop an ethical understanding of the issue of fundraising, and establish their own professional perspective and opinion on the matter. Students are also able to reflect on and classify the issue of the use of funds in fundraising after successfully completing the module.

The “Fundraising” module is directly related to the “Marketing and public relations” module. The content of these two modules is interlinked.

• Management in Nonprofit-Organisations M.A. (01.09.2024)

• Birnkraut, Gesa

• Birnkraut, Gesa