Buying Behaviour Theory and Strategic Analysis
- Faculty
Faculty of Agricultural Science and Landscape Architecture
- Version
Version 1 of 11.04.2025.
- Module identifier
44M0135
- Module level
Master
- Language of instruction
German
- ECTS credit points and grading
5.0
- Module frequency
only summer term
- Duration
1 semester
- Overall workload
The total workload for the module is 150 hours (see also "ECTS credit points and grading").
- Teaching and learning methods
Lecturer based learning Workload hours Type of teaching Media implementation Concretization 15 Seminar - 15 Learning in groups / Coaching of groups - Lecturer independent learning Workload hours Type of teaching Media implementation Concretization 100 Work in small groups - 20 Creation of examinations -
- Graded examination
- oral exam or
- Written examination
- Literature
- Bearden, W.O. and Netemeyer, R.G. (1999): Handbook of Marketing Scales.
- Vorlesungsbegleitend verteilte Aufs?tze aus Zeitschriften zum K?uferverhalten und zum Marketing Management.
- Vorlesungsunterlagen aus dem Methodenmodul "Empirisches Arbeiten"
- Applicability in study programs
- Applied Livestock Sciences
- Applied Livestock Sciences M.Sc. (01.09.2025)
- Agriculture, Food Science and Business
- Agriculture, Food Science and Business M.Sc. (01.09.2025)
- Person responsible for the module
- Enneking, Ulrich
- Teachers
- Enneking, Ulrich