Basics in Communication Management

Faculty

Institute of Communication

Version

Version 9.0 of 12/21/2022

Code of Module

74B0026

Modulename (german)

Grundlagen des Kommunikationsmanagements

Study Programmes

Kommunikationsmanagement (B.A.)

Level of Module

1

Mission Statement

Communication management, and here in particular public relations, can be viewed from different perspectives: What function does it have for the systems of society as a whole (economy, politics, journalism, etc.) (macro), what function does it have for their subsystems, i.e., for the organizations (meso), and what function does it have for the individuals acting within them (micro). Furthermore, communication management draws its knowledge from various disciplines: journalism and communication science, psychology, sociology, business administration, political science, etc., each using specific procedures and methods. In front of these interpretation and observation foils, students receive an interdisciplinary overview knowledge in the field of communication management with a focus on public relations/PR.

Content
  • 1. interdisciplinarity as a basic characteristic and function of communication management.
    1.1 Communication management and its body of knowledge
    1.2 PR from the perspective of communication science
    1.3 PR from a political science perspective
  • 1.4. PR from a socio-psychological point of view
  • 1.5. PR from a business management perspective
  • 2. Theoretical foundations of communication management
    2.1 Functions of theories
    2.2 Organizational theoretical approaches
  • 2.3. System-theoretical-society-oriented approaches
  • 2.4. Structuration theory
    2.5 Constructivist approaches
  • 2.6. Neo-institionalism
  • 3. Goals of communication management
  • 4. Professional field
  • 4.1. Fields of work
    4.2 History
    4.3 Professionalization
  • 5. Procedures and methods of communication management and its related disciplines
  • 6. Normative framework of communication management
    6.1 Law
    6.2 Ethics
Responsible of the Module

Fuhrberg, Reinhold

Lecturer(s)
  • Baum, Achim
  • Schw?gerl, Christian
  • Fuhrberg, Reinhold
Credits

5

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
30Vorlesungen
30Seminare
Workload Dozentenungebunden
Std. WorkloadLehrtyp
20Veranstaltungsvor-/-nachbereitung
45Literaturstudium
25Prüfungsvorbereitung
Recommended Reading

Fr?hlich, Romy, Peter Szyszka und Günter Bentele (Hg.) (2015): Handbuch der Public Relations. Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon. Wiesbaden.Hoffjann, Olaf (2020): Public Relations. Konstanz/München.Mast, Claudia (2019): Unternehmenskommunikation. Ein Leitfaden. München.R?ttger, Ulrike (Hg.) (2009): Theorien der Public Relations. Grundlagen und Perspektiven der PR-Forschung. Wiesbaden.R?ttger, Ulrike, Jana Kobusch und Joachim Preusse (2018): Grundlagen der Public Relations. Eine kommunikationswissenschaftliche Einführung. Lehrbuch. Wiesbaden.Spiller, Ralf und Hans Scheurer (Hg.) (2014): Grundlagentexte Public Relations. Konstanz.Zerfa?, Ansgar et al. (Hg.) (2020): Handbuch Unternehmenskommunikation. Wiesbaden.Zerfa?, Ansgar (2010): Unternehmensführung und ?ffentlichkeitsarbeit. Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations. Wiesbaden.

Graded Exam

Two-Hour Written Examination

Ungraded Exam
  • Work samples, written
  • Oral Presentation / Seminar Paper
Examination Requirements
Duration

1 Term

Module Frequency

Only Winter Term

Language of Instruction

German