Public Relations Internship II

Faculty

Institute of Communication

Version

Version 16.0 of 12/20/2022

Code of Module

74B0046

Modulename (german)

?ffentlichkeitsarbeit in Unternehmen und Agenturen (Praxisphase 2)

Study Programmes

Kommunikationsmanagement (B.A.)

Level of Module

3

Mission Statement

The practical projects in companies or agencies serve to integrate practical activities into the study programme as well as academic reflection on the professional field of public relations and PR. They are a study element of reflective learning and are intended to promote rapid integration into professional practice through participant observation as well as theory/practice reflection using scientific methods. In this sense, they are accompanied by corresponding internship reports from the students and by introductory events and intern workshops.

Responsible of the Module

Baum, Achim

Lecturer(s)
  • Baum, Achim
  • Schw?gerl, Christian
  • Dietzel, Leon Frederic
Credits

15

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
22Seminare
2Online-Sprechstunden
Workload Dozentenungebunden
Std. WorkloadLehrtyp
360Praxisphase
42Veranstaltungsvor-/-nachbereitung
24Hausarbeiten
Recommended Reading

Bentele, Günter: Public Relations in Forschung und Lehre, Wiesbaden 1994. ders./Peter Szyzska (Hg.) (1995): PR-Ausbildung in Deutschland. Entwicklung, Bestandsaufnahme und Perspektiven. Wiesbaden 1995. Hinsch, Anja: Was wirklich z?hlt. In: PR Report, November 2004, S. 42-44.R?ttger, Ulrike (Hrsg.):Public Relations – Organisation und Profession.?ffentlichkeitsarbeit als Organisationsfunktion. Eine Berufsfeldstudie, 2. Aufl., VS-Verlag,Wiesbaden.Schütte, Dagmar/Peter Syszka/Katharina Urbahn (2009): Public Relations in Deutschland.Eine empirische Studie zum Berufsfeld ?ffentlichkeitsarbeit. UVK, Konstanz.

Ungraded Exam
  • Placement Report and Successful Participation
  • Presentation
Duration

1 Term

Module Frequency

Winter and Summer Term

Language of Instruction

German