Current Topics in Communication Management

Faculty

Institute of Communication

Version

Version 13.0 of 12/12/2022

Code of Module

74B0087

Modulename (german)

Aktuelle Themen des Kommunikationsmanagements

Study Programmes

Kommunikationsmanagement (B.A.)

Level of Module

3

Mission Statement

The discipline of communication management has developed a range of subfields as a result of changes in society and economy. The critical reflection of the processes and phenomena of organizational communication, and of the methods attempting to strategically plan organizational communication requires the analysis of these changes. Also, subfields need to be critically reflected with regard to their contribution to organizational effectiveness and organizational responsibility.

Content
  • Organizational communication
  • Strategic communication-Implications of societal, economic, and ecological transformations for organizational communication
  • Definition and integration of communication management’s subfields-Management and evaluation of subfields
Responsible of the Module

Schw?gerl, Christian

Lecturer(s)
  • Schw?gerl, Christian
  • Knorre, Susanne
  • Osterheider, Felix
  • Schütte, Dagmar; Baum, Achim
Credits

5

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
30Vorlesungen
30Vorlesungen
Workload Dozentenungebunden
Std. WorkloadLehrtyp
30Hausarbeiten
20Hausarbeiten
20Hausarbeiten
20Hausarbeiten
Recommended Reading

Cooren, F., & Stücheli-Herlach, P. (Hrsg.) (2021). Handbook of management communication. Berlin, New York: de Gruyter Mouton.

Einwiller, S., S. Sackmann & A. Zerfa? (2020). Handbuch Mitarbeiterkommunikation. Interne Kommunikation in Unternehmen. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-23390-7

Fr?hlich, R., P. Szyszka & G. Bentele (Hg.) (2015). Handbuch der Public Relations. Wiesbaden: Springer VS.

Karmasin, M. (2015). PR im Stakeholder-Ansatz. In: Fr?hlich, R., P. Szyszka & G. Bentele (Hg.). Handbuch der Public Relations. Wiesbaden: Springer VS, S. 341-355. doi.org/10.1007/978-3-531-18917-8_21

Kastens, I. E., & Busch, A. (Hrsg.). (2016). Handbuch Wirtschaftskommunikation: Interdisziplin?re Zug?nge zur Unternehmenskommunikation. Tübingen: Francke UTB.

Mast, C. (2019). Unternehmenskommunikation. 7. Aufl. München & Tübingen: UVK.

Zerfa?, A.; Ver?i?, D.; Nothhaft, H. & Werder, K. P. (2018). Strategic Communication: Defining the Field and its Contribution to Researchand Practice. International Journal of Strategic Communication, 12(4), 487-505, DOI: 10.1080/1553118X.2018.1493485

Zerfa?, A., M. Piwinger & U. R?ttger (2020). Handbuch Unternehmenskommunikation. Wiesbaden: SpringerGabler. doi.org/10.1007/978-3-658-03894-6

Graded Exam
  • Viva Voce
  • Homework / Assignment
  • Two-Hour Written Examination
  • Oral Presentation / Seminar Paper
  • Presentation
Ungraded Exam
  • Work samples, medial
  • Work samples, written
  • Presentation
Examination Requirements
Duration

1 Term

Module Frequency

Only Winter Term

Language of Instruction

German