Business Psychology (B.Sc.)

Are you curious about how human thinking, experience and behavior shape economic decisions?

In our Business Psychology degree program, you will immerse yourself in the world of psychology and research, for example, how leadership, personality, motivation and emotions influence people's behavior. In doing so, you will learn to think critically and question trends. You will recognize how psychological processes affect your own life, organizations and society. The practical relevance and scientific focus of the course will prepare you to develop practical and innovative solutions for human resources, marketing, health management and management consulting.

In an increasingly complex society, your psychological expertise is more in demand than ever. With your critical thinking and specialist knowledge, you will help to make companies not only future-proof, but also more human.

Shape the working world of tomorrow – where people are the focus!

Psychological issues play an important role in the business environment. The degree program opens up a wide range of career opportunities in areas such as human resources, marketing, health management and management consulting.

Our graduates are successful in the following professional fields:

• Human resources: personnel marketing, personnel selection, personnel development, coaching, organizational development
• Human resources management: conducting employee surveys, evaluations, change management
• Marketing: digital marketing, media design, analysis of customer satisfaction and customer loyalty, market research
• Health psychology: prevention, health promotion, rehabilitation, corporate health management
• Human resources and organizational consulting: strategic advice for companies and authorities on personnel and organizational issues

Would you like to talk to someone about the Business Psychology degree program, ask specific questions or simply find out more? Then we look forward to hearing from you via one of the following contact options.

Advice and information

Program coordinator

Program management

Program director

Application, admission and exams

Registrar's office