Principles of Event Management
- Fakult?t
Fakult?t Wirtschafts- und Sozialwissenschaften (WiSo)
- Version
Version 1 vom 05.12.2023.
- Modulkennung
22B1293
- Niveaustufe
Bachelor
- Unterrichtssprache
Englisch
- ECTS-Leistungspunkte und Benotung
5.0
- H?ufigkeit des Angebots des Moduls
Winter- und Sommersemester
- Dauer des Moduls
1 Semester
- Kurzbeschreibung
This module introduces students to the event market. It provides an overview of the different types of events, key stakeholders, the economic importance of events for cities and (tourism) destinations as well as current developments and future trends. Students also gain insights into the management of events, especially project management, but also service and quality management. Another focus is placed on the area of event sustainability.
- Lehr-Lerninhalte
1. Introduction to the event market and its key players and stakeholders
2. Project management for events (waterfall method / agile project management)
3. Event types and typologies
3.1 Trade fairs and exhibitions
3.2 Congresses, conferences and meetings
3.3 Corporate events
3.4 Sports, cultural and leisure events
3.5 Non-profit events
3.6 Event sponsoring
4. Current issues in event management
4.1 Legal issues and risk management
4.2 Economic, environmental and social impacts of events
4.3 Sustainable event management
4.4 Current trends and future developments
- Gesamtarbeitsaufwand
Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").
- Lehr- und Lernformen
Dozentengebundenes Lernen Std. Workload Lehrtyp Mediale Umsetzung Konkretisierung 30 Vorlesung Pr?senz - 15 betreute Kleingruppen Pr?senz - Dozentenungebundenes Lernen Std. Workload Lehrtyp Mediale Umsetzung Konkretisierung 30 Veranstaltungsvor- und -nachbereitung - 30 Arbeit in Kleingruppen - 15 Literaturstudium - 30 Prüfungsvorbereitung -
- Benotete Prüfungsleistung
- Klausur oder
- Portfolio-Prüfungsleistung oder
- Portfolio-Prüfungsleistung
- Bemerkung zur Prüfungsart
PFP-1 consists of a one-hour written exam (K1), a presentation (PR) and a written project report (PSC). Students can achieve a maximum of 100 points: 50 points for the exam (K1), 10 points for the presentation (PR) and 40 points for the written project report (PSC).
PFP-2 consists of a written project report (PSC) and a presentation (PR). Students can achieve a maximum of 100 points: 30 points for the presentation (PR) and 70 points for the written project report (PSC).
- Prüfungsdauer und Prüfungsumfang
Written exam: in accordance with the valid study regulations
Written project report: approx. 15-20 pages
Presentation: approx. 15 minutes
The requirements are specified in the respective lectures.
- Empfohlene Vorkenntnisse
none
- Wissensverbreiterung
Students who have successfully completed this module can distinguish between different types of events and identify all important players and stakeholders that are part of the event industry. They can elaborate on the significance of events for place and destination marketing and the important contribution to a country’s economy. Students recognise the special nature of events as services and the associated requirements for quality management. They appraise project management as the basis for successful event management.
- Wissensvertiefung
Students who have successfully completed this module can apply the procedures, methods and tools of project management and transfer them to practice. They can independently create and evaluate event budgets.
- Wissensverst?ndnis
Students who have successfully completed this module critically examine and evaluate the various economic, environmental and social impacts of events. They are able to formulate reliable predictions about the opportunities and risks of events and assess the associated consequences.
- Nutzung und Transfer
Students who have successfully completed this module recognise, grasp and assess decision-making processes and management structures in the event market based on case studies from practice.
- Kommunikation und Kooperation
Students who have successfully completed this module can formulate professional and factual problem solutions to challenges of all kinds in the planning and execution of events. In doing so, they particularly evaluate, reflect and consider the many different perspectives and interests of all event stakeholders.
- Wissenschaftliches Selbstverst?ndnis / Professionalit?t
Students who have successfully completed this module develop a comprehensive professional self-image that is oriented towards goals and standards of professional action in different fields of the events industry – an industry that is highly practice-orientated and interdisciplinary.
- Literatur
Allen, J.; Harris, R.; Jago, L.; Tantrai, A.; Jonson, P.; D'Arcy, E. (2021). Festival and Special Event Management (Essentials Edition). Wiley, Milton.
Arcodia, C. (2022). (Ed) The Routledge Handbook of Business Events. Routledge.
Beech, J., Kaiser, S., & Kaspar, R. (2014). The Business of Events Management. Harlow, UK: Pearson
Bladen, C.; Kennell, J.; Abson, E.; Wilde, N. (2018). Events Management: An introduction. Second edition. Routledge.
Davidson, R. (2019). Business Events. Second edition. Routledge.
Ferdinand, N.; Kitchin, P.J. (2017). Events Management: An International Approach. Second Edition. Sage.
Getz, D.; Page, S.J. (2016). Event Studies: Theory, research and policy for planned events. Third edition. Routledge
Jones, M. (2022). Sustainable Event Management: A practical guide. Third edition. Earthscan.
Pielichaty, H.; Els, G.; Reed, I.; Mawer, V. (2016). Events Project Management. Routledge.
Reic, I. (2017). Events Marketing Management: a consumer perspective. Routledge.
Salama, M. (2021). Event Project Management: Principles, Technology and Innovation. Goodfellow Publishers.
Werner, K.; Ding, Y. (2020). Events: Future, trends, perspectives. Utb Verlag, München.
- Zusammenhang mit anderen Modulen
Together with the module "Veranstaltungsrecht" and the module "Veranstaltungsmanagement in der Praxis" (or "Applied Event Management" in English), this module forms the “Schwerpunkt Veranstaltungsmanagement” in the degree programmes listed below.
- Verwendbarkeit nach Studieng?ngen
- International Management
- International Management, B.A. (01.09.2024)
- ?ffentliches Management
- ?ffentliches Management, B.A. (01.09.2024)
- Internationale Betriebswirtschaft und Management
- Internationale Betriebswirtschaft und Management, B.A. (01.09.2024)
- Wirtschaftsrecht (Bachelor)
- Wirtschaftsrecht, LL.B. (01.09.2024)
- Betriebswirtschaft und Management - WiSo
- Betriebswirtschaft und Management, B.A. (01.09.2024) WiSo
- Modulpromotor*in
- Werner, Kim
- Lehrende
- Werner, Kim
- Person unbekannt