Product and Innovation Management

Fakult?t

Fakult?t Wirtschafts- und Sozialwissenschaften (WiSo)

Version

Version 1 vom 29.05.2024.

Modulkennung

22M0139

Niveaustufe

Master

Unterrichtssprache

Englisch

ECTS-Leistungspunkte und Benotung

5.0

H?ufigkeit des Angebots des Moduls

nur Wintersemester

Dauer des Moduls

1 Semester

 

 

Kurzbeschreibung

In the new VUCA world (Volatility, Uncertainty, Complexity and Ambiguity), innovation is a prerequisite and a key driver for economic success. In order to remain competitive, a permanent willingness and ability to innovate is required in many markets. This ranges from the innovation of entire business models to product innovations and process innovations.

However, innovation is not a matter of chance. Managing the innovation processes is a core competence in many industries. The aim of this module is to give students an understanding of the market processes that require or enable innovation and, at the same time, to provide them with the strategic and operational tools to manage innovation processes at the corporate and departmental level.

Lehr-Lerninhalte

A. Industry dynamics

1. Understanding the sources of innovation

2. Types and patterns of innovations

3. Platform competition and "winners-take-it-all" markets

B. Innovation strategies

1. Defining the overall innovation strategy

2. Finding and prioritizing innovation fields and projects

C. Operational innovation management

1. Pricing of innovations

2. Managing the new product development process

Gesamtarbeitsaufwand

Der Arbeitsaufwand für das Modul umfasst insgesamt 150 Stunden (siehe auch "ECTS-Leistungspunkte und Benotung").

Lehr- und Lernformen
Dozentengebundenes Lernen
Std. WorkloadLehrtypMediale UmsetzungKonkretisierung
35VorlesungPr?senz-
10betreute KleingruppenPr?senz-
Dozentenungebundenes Lernen
Std. WorkloadLehrtypMediale UmsetzungKonkretisierung
70Veranstaltungsvor- und -nachbereitung-
21Prüfungsvorbereitung-
14Literaturstudium-
Benotete Prüfungsleistung
  • Klausur oder
  • Portfolio-Prüfungsleistung oder
  • Referat (mit schriftlicher Ausarbeitung)
Bemerkung zur Prüfungsart

The portfolio exam covers 100 points and consists of one written paper (HA) and a one-hour written examination (K1). The written paper and the examination are weighted by 50 points each. 

Prüfungsdauer und Prüfungsumfang

Written examination: in accordance with the valid study regulations

Report: presentation of approx. 20-40 minutes with written report of approx. 5-10 pages

Written paper (as part of the portfolio exam): approx. 10 pages

The requirements are specified in the relevant class.

Empfohlene Vorkenntnisse

Basic marketing knowledge

Wissensverbreiterung

Students are familiar with the different dimensions of innovation and know the main internal and external drivers of the innovation process.  

Wissensvertiefung

The students know scientifically proven success factors for the individual process elements and innovation steps and can include these specifically in the decision-making process.

Wissensverst?ndnis

Students will be able to classify, analyze and comment on relevant innovation theories. They can reflect on their own arguments as well as those of others, check them and weigh them against each other against the background of professional plausibility. Current research results from innovation management can be analyzed, questioned and applied.

Nutzung und Transfer

The students know the current state of knowledge and can apply the knowledge specifically in exercises and case studies. Building on the theory, they can design and structure practical solutions.

Wissenschaftliche Innovation

Students are able to draw not only on textbook knowledge but also on current research findings to solve concrete problems in innovation management. They are able to transform practical problems into research questions and thus arrive at evidence-based solutions based on specialist literature.

Kommunikation und Kooperation

Students will be able to present knowledge and competencies on innovation management in a goal-oriented and situation-appropriate manner, both in small and larger groups. Through discussions and presentations, they will learn to represent their own points of view, to understand and reflect on other positions, and to develop syntheses and creative solutions based on these.

Wissenschaftliches Selbstverst?ndnis / Professionalit?t

Students will be able to critically reflect on innovation management issues. They have the ability to evaluate the existing knowledge against the background of ethical standards and to assess the social impact in terms of sustainability.

Literatur

Schilling, Melissa: Strategic Management of Technological Innovation, 2022

Trott, Paul: Innovation Management and New Product Development, 2021

Case Studies

Current articles from marketing and management magazines

Zusammenhang mit anderen Modulen

The module is very well integrated into the master program. Innovation management is a cross-sectional function in marketing. Sound knowledge of innovation management therefore provides an important foundation that also enables a deeper understanding of the content in international marketing, brand management and sales and cooperation management.

Verwendbarkeit nach Studieng?ngen

  • International Business and Management (Master)
    • International Business and Management, M.A. (01.09.2024)

  • Business Management
    • Business Management, M.A. (01.09.2024)

    Modulpromotor*in
    • Roll, Oliver
    Lehrende
    • Roll, Oliver